Our Investment Approach

Roger W. Harrelson utilizes Modern Portfolio Theory.  This is a disciplined approach to portfolio management.  It was developed by two economists Harry Markowitz and William Sharpe who were awarded the Nobel Prize in Economic Science in 1990 for this theory.  The theory demonstrates how investment risk may be reduced by spreading investments in specific proportions among different categories.  This is called asset allocation and is a strategic approach to investment management designed to help clients invest while helping to minimize the potential risk associated with routine market fluctuations.  Asset allocation does not assure a profit or protect against losses in a declining market.  However, asset allocation endures as the most dominent influence on overall investment portfolio performance.